As an employer Rainbow Group of Companies is known for its genuinely representative ownership and its commitment to grow the business by implementing black economic empowerment (BBBEE) principles and making affirmative action appointments, especially of benefit to female employees.

Rainbow Group has built a reputation for managing contracts successfully by maintaining exceptional customer service levels and even going beyond meeting customers' expectations.

The company's head office is in Cape Town, situated in the Airport Industrial area, adjacent to Cape Town International Airport.


Increased opportunities afforded to all South Africans have resulted in dramatic increases in business opportunity in South Africa. However, existing unemployment levels have caused the crime rate to soar and due to very few corrective actions envisaged for the short term, it is vitally important that international standards in respect of all services, direct as well as indirect, are strictly conformed to. With this in mind, Solly Sebola, founded the Rainbow Group of Companies.

The intention of the formation of  the Rainbow Group was to transform an industry known for high staff turnover and standards. The business started with 5 employees and has since grown to a current staff compliment of around 1,000 employees.


As the Rainbow Group of Companies, our corporate strategy is to create a highly successful brand with an impeccable reputation, by incorporating business entities complimentary of our vision of broad based opportunities and human development.

We shall pursue demanding objectives by:-

  • Offering competent services of high standard to our chosen market.
  • Harnessing the collective talent of our trained employees in an enabling environment that fosters a spirit of mutual respect and a sense of common purpose.
  • Delivering pragmatic and effective transformation practices in accordance with our funding mandate.
  • Ensuring the highest level of standard, moral and ethical conduct at all times.

The group embodies the hope of the new “Rainbow” nation that through education and training people will be empowered to fulfill their aspirations and capabilities and, through their honest labours share in the pot of gold at the end of the rainbow.


Rainbow Group embodies the hope of the “Rainbow Nation: that - through education and training - people will be empowered to fulfill their aspirations and capabilities.

Rainbow’s vision is to empower people through:

  • Education
  • Training
  • Creating employment opportunities for the unemployed
  • Implementing the principles of black economic empowerment (BBBEE).
  • Making affirmative action appointments, especially to benefit female employees.

In this way, we aim to:

  • Be a leader in the sphere of reconstruction and development in South Africa.
  • Actively participate in socially responsible upliftment, empowerment and job creation in our society.
  • Make a difference in the quality of people’s lives.
  • Sustain an environment in which excellence thrives.


Our vision is informed by respect for the individual on the one hand, and broad-based black economic empowerment on the other. BBBEE is defined as an integrated and socioeconomic process aimed at redressing the imbalances of the past. As such, it seeks to substantially and equitably transfer the ownership, management and control of the country’s economic resources to the majority of its citizens.

Rainbow Group therefore supports the following pillars of empowerment.

Ownership, management and control: 

Rainbow Group is a 100 % black-owned company. It was founded in 1996 by founder and managing director, Mr. Solly Sebola. Altogether 99 % of the company’s staff is historically disadvantaged individuals.

Human resources and skills development: 

Our mission is to empower people by offering them fair remuneration, coaching and mentoring in exchange for honest labour. On-the-job training is available to all our staff and young black employees in the company are empowered through education, training and development. Rainbow also offered mentorship and coaching to about 2,000 employees from local communities to provide them with a sustainable future through the Expanded Public Works Program (EPWP).

Preferential procurement: 

We actively support preferential procurement as an effective instrument to drive BBBEE and enable emerging black enterprises to expand their output.

Enterprise development: 

Rainbow helps to establish new enterprises by providing set-up costs and/or support for under-privileged communities and sponsor various sports and recreational activities aimed at the youth.


We set ourselves apart from our competitors, through:

  • A unique, unprecedented amalgamation of a diverse range of trained employees.
  • A genuinely representative ownership and employee base that defines bold new frontiers of black economic environment.
  • A fresh approach to the complex and far reaching changes that face our industry in South Africa.
  • A determined focused team with strong goal congruence throughout all of our business activities.

The company has built a reputation for managing contracts successfully by maintaining outstanding customer service levels, quick turnarounds completed efficiently and on time, the friendliness, dedication and goal-orientation of its obliging staff, and the attention to details as practiced by its owner/proprietor.


Our values include the following:

  • Respect for and empowerment of the individual.
  • Pro-active and innovative approach to all we do.
  • Impeccable ethical standards.
  • Anticipating and exceeding the needs and expectations of those with whom we interact.
  • Committed to being the leader in socially responsible upliftment, empowerment and job creation in the South African society.


The Rainbow Group of Companies counts amongst its clients some of the major companies and institutions in South Africa: We are currently rendering services to the following companies:-

  • South African National Roads Agency (SANRAL).
  • Western Cape Department of Transport & Public Works.
  • Passenger Rail Association South Africa (Prasa).
  • Gauteng Department of Roads & Transport
  • Concor, Group 5, WBHO, to name but a few.